Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Intense contrast, feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

Sound harmonised. Pictures synchronised.

Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion. BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture. Corner of TV showing gold crystals on screen

Corner of TV showing gold crystals on screen

Amazing brightness. Piercing contrast.

Intense contrast, feel the depth

Sound harmonised. Pictures synchronised.

Game time. Be invincible.

Designed slim. Machined in metal.

See what makes this TV special

Mega Sales collection product list

X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) Add to Wishlist

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