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FE 28-70mm F2.0 GM
1. Prices indicated refer to Suggested Retail Price and may change from time to time without prior notice.
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10.10 Mega SaleEarn XTRA discounts with below voucher code at checkout!While stocks last, limited voucher quantity only.
Category Model Name Discount Voucher Code TV XR-65A95L RM 900 off XTRA900 TV K-85XR90 RM 900 off XTRA900 TV K-75XR90 RM 900 off XTRA900 TV K-75XR70 RM 700 off XTRA700 TV K-65XR70 RM 500 off XTRA500 TV K-65XR80 RM 700 off XTRA700 TV K-55XR80 RM 700 off XTRA700 TV K-85S30 RM 500 off XTRA500 TV K-75S30 RM 300 off XTRA300 TV K-65S30 RM 300 off XTRA300 TV K-55S30 RM 300 off XTRA300 TV XR-85X90L RM 800 off XTRA800 TV XR-75X90L RM 500 off XTRA500 TV XR-65X90L RM 400 off XTRA400 TV XR-55X90L RM 400 off XTRA400 TV KD-65X85L RM 400 off XTRA400 TV KD-55X85L RM 300 off XTRA300 Soundbar HT-A8000 RM 500 off XTRA500 Soundbar HT-A9000 RM 800 off XTRA800 Soundbar HT-A9M2 RM 700 off XTRA700 Soundbar HT-AX7 RM 100 off XTRA100 Soundbar HT-A9 RM 800 off XTRA800 Soundbar HT-A7000 RM 100 off XTRA100 Soundbar HT-A5000 RM 100 off XTRA100 Soundbar HT-A3000 RM 100 off XTRA100 Soundbar HT-S2000 RM 100 off XTRA100 Soundbar HT-G700 RM 100 off XTRA100 Soundbar HT-S400 RM 200 off XTRA200 Soundbar HT-S20R RM 130 off XTRA130 Soundbar HT-S40R RM 100 off XTRA100 Soundbar HT-S700RF RM 100 off XTRA100 Soundbar HT-S500RF RM 100 off XTRA100 Soundbar PS-LX310BT RM 100 off XTRA100 Speakers SRS-NS7/HC RM 150 off XTRA150 Speakers MHC-V73D/M1 SP6 RM 300 off XTRA300 Speakers SRS-XG300/BCSP6 RM 100 off XTRA100 Speakers SRS-XG300/HCSP6 RM 100 off XTRA100 Speakers SRS-XG500/BCSP6 RM 200 off XTRA200 Speakers SRS-XP500/BCSP6 RM 100 off XTRA100 Speakers SRS-XV500 RM 300 off XTRA300 Speakers SRS-XP700/BCSP6 RM 100 off XTRA100 Speakers SRS-XV800/BCSP6 RM 150 off XTRA150 Speakers SRS-XV900/BCSP6 RM 300 off XTRA300 Speakers SRS-XE300/BCE RM 100 off XTRA100 Speakers SRS-XE300/HCE RM 100 off XTRA100 Speakers SRS-XE300/LCE RM 100 off XTRA100 DMP & ICD NW-A306 RM 100 off XTRA100 Audio WF-C700N/BZ E RM 50 off XTRA50 Audio WF-C700N/WZ E RM 50 off XTRA50 Audio WF-C700N/GZ E RM 50 off XTRA50 Audio WF-C700N/VZ E RM 50 off XTRA50 Audio WF-G700N/BZ E RM 250 off XTRA250 Audio WF-G700N/WZ E RM 250 off XTRA250 Audio WH-G900N/WZ E RM 250 off XTRA250 Audio WH-G900N/BZ E RM 250 off XTRA250 Audio WH-G500/BZ E RM 200 off XTRA200 Audio WH-G500/WZ E RM 200 off XTRA200 Audio WI-OE610/BQ E RM 150 off XTRA150 Audio MDR-MV1 RM 200 off XTRA200 Audio MDR-Z7M2 RM 200 off XTRA200 Audio MDR-7506//Q E RM 50 off XTRA50 Audio IER-M9//Q WW2 RM 400 off XTRA400 Audio IER-M7//Q WW2 RM 300 off XTRA300 LENS SEL2070G RM 200 off XTRA200 LENS SEL24F28G RM 100 off XTRA100 LENS SEL50F25G RM 150 off XTRA150 LENS SEL50F12GM RM 400 off XTRA400 LENS SEL35F18 RM 150 off XTRA150 LENS SEL1635Z RM 200 off XTRA200 LENS SEL135F18GM RM 300 off XTRA300 LENS SEL20F18G RM 150 off XTRA150 LENS SEL24105G RM 200 off XTRA200 LENS SEL2470GM2 RM 700 off XTRA700 LENS SEL40F25G RM 100 off XTRA100 LENS SEL70200G2 RM 500 off XTRA500 LENS SEL70200GM2 RM 700 off XTRA700 LENS SELP1635G RM 300 off XTRA300 LENS SEL11F18 RM 200 off XTRA200 LENS SEL2470Z RM 300 off XTRA300 LENS SEL90M28G RM 100 off XTRA100 LENS SELP1020G RM 150 off XTRA150 LENS SEL15F14G RM 150 off XTRA150 LENS SELP18105G RM 200 off XTRA200 LENS SEL50F18F RM 150 off XTRA150 LENS SEL85F18 RM 200 off XTRA200 LENS SEL35F18F RM 200 off XTRA200 LENS SEL24F14GM RM 400 off XTRA400 LENS SEL35F14GM RM 620 off XTRA620 LENS SELP1635G RM 100 off XTRA100 LENS SEL1635GM2 RM 700 off XTRA700 LENS SEL50F18 RM 150 off XTRA150 LENS SEL200600G RM 100 off XTRA100 LENS SEL14TC RM 200 off XTRA200 Cameras ILCE-7SM3 RM 900 off XTRA900 Cameras ILCE-7RM5 RM 1000 off XTRA1000 Cameras ILCE-7M4 RM 700 off XTRA700 Cameras ILCE-7M4K RM 700 off XTRA700 Cameras ILCE-7CR RM 800 off XTRA800 Cameras ILCE-7CM2/B RM 450 off XTRA450 Cameras ILCE-7CM2/S RM 450 off XTRA450 Cameras ILCE-7CM2L/B RM 700 off XTRA700 Cameras ILCE-7CM2L/S RM 700 off XTRA700 Cameras ILCE-7C RM 300 off XTRA300 Cameras ILCE-7CL/B RM 500 off XTRA500 Cameras ILCE-7CL/S RM 500 off XTRA500 Cameras ILCE-7M3 RM 500 off XTRA500 Cameras ILCE-7M3K RM 100 off XTRA100 Cameras ILCE-6700/B RM 100 off XTRA100 Cameras ILCE-6700L RM 100 off XTRA100 Cameras ILCE-6400L/B RM 700 off XTRA700 Cameras ILCE-6400L/S RM 700 off XTRA700 Cameras ZV-E1/B RM 500 off XTRA500 Cameras ZV-E1L/B RM 500 off XTRA500 Cameras ZV-E10L/B RM 200 off XTRA200 Cameras ZV-E10L/W RM 200 off XTRA200 Cameras ZV-1M2/B RM 300 off XTRA300 Cameras ZV-1M2/W RM 300 off XTRA300 Cameras ZV-1/B RM 200 off XTRA200 Cameras ZV-1/W RM 200 off XTRA200 Cameras ZV-1F/B RM 150 off XTRA150 Cameras ZV-1F/W RM 150 off XTRA150 XPERIA Xperia 1 VI RM 50 off XTRA50 XPERIA Xperia 1 VI RM 50 off XTRA50 XPERIA Xperia 10 VI RM 50 off XTRA50 XPERIA Xperia 10 VI RM 50 off XTRA50 XPERIA Xperia 5 V RM 50 off XTRA50 -
Features
A bright, versatile F2 standard zoom
The first G Master™ standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.
Sharpness that maximises body potential
Advanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range. Floating focus allows close focus down to 0.38 m/1.25 ft throughout the zoom range.
Chromatic aberration controlled
One ED (extra-low dispersion) element and three Super ED elements reduce axial chromatic aberration as well as lateral chromatic aberration that can reduce resolution at the image periphery. Colour bleeding is effectively suppressed throughout the image area for exemplary overall clarity and resolution.
Resistant to flare and ghosting
Sony’s original Nano AR Coating II minimises flare/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.
F2 G Master design for extraordinary depth
An F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh. Onion-ring bokeh and colour bleeding are effectively suppressed for refined image quality.
Constant F2 in a compact, lightweight lens
This versatile standard zoom lens delivers image quality that rivals prime lenses plus amazing AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3/4 x 5-5/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of zoom and no compromise on image quality.
Precise, reliable, responsive AF tracking
Four XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.
Refined, expressive movie production
Focus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.
Professional control
Important control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. There are also two customisable focus hold buttons, an iris lock switch, and an AF/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation.
Rugged and reliable
Buttons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are painstakingly designed to prevent the incursion of dust and moisture and ensure maximum reliability in challenging outdoor conditions. A fluorine coating on the front element effectively repels contaminants and makes cleaning easy.
Environment friendly
Sony’s “Road to Zero” project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.
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Specifications
Lens Specifications
MountSony E-mount
Format35mm full frame
Focal-Length (mm)28-70
Focal Length (35mm) (APS-C)42-105
Lens Groups / Elements14-20
Angle of View (35mm)75゚-34゚
Angle of View (APS-C)54°-23°
Maximum aperture (F)2
Minimum Aperture (F)22
Aperture Blades11
Circular ApertureYes
Minimum Focus Distance0.38 m(1.25 ft)
Maximum Magnification ratio (x)0.23
Filter Diameter (mm)86
Image stabilization (SteadyShot)- (body-integrated)
Zoom systemManual
Teleconverter compatibility (x1.4)-
Teleconverter compatibility (x2.0)-
Hood TypePetal shape, bayonet type
Size & Weight
Dimensions (D x L)92.9 x 139.8 mm(3-3/4 x 5-5/8 in.)
Weight918 g(32.4 oz.)
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-
Support
-
10.10 Mega Sale
-
10.10 Mega SaleEarn XTRA discounts with below voucher code at checkout!While stocks last, limited voucher quantity only.
Category Model Name Discount Voucher Code TV XR-65A95L RM 900 off XTRA900 TV K-85XR90 RM 900 off XTRA900 TV K-75XR90 RM 900 off XTRA900 TV K-75XR70 RM 700 off XTRA700 TV K-65XR70 RM 500 off XTRA500 TV K-65XR80 RM 700 off XTRA700 TV K-55XR80 RM 700 off XTRA700 TV K-85S30 RM 500 off XTRA500 TV K-75S30 RM 300 off XTRA300 TV K-65S30 RM 300 off XTRA300 TV K-55S30 RM 300 off XTRA300 TV XR-85X90L RM 800 off XTRA800 TV XR-75X90L RM 500 off XTRA500 TV XR-65X90L RM 400 off XTRA400 TV XR-55X90L RM 400 off XTRA400 TV KD-65X85L RM 400 off XTRA400 TV KD-55X85L RM 300 off XTRA300 Soundbar HT-A8000 RM 500 off XTRA500 Soundbar HT-A9000 RM 800 off XTRA800 Soundbar HT-A9M2 RM 700 off XTRA700 Soundbar HT-AX7 RM 100 off XTRA100 Soundbar HT-A9 RM 800 off XTRA800 Soundbar HT-A7000 RM 100 off XTRA100 Soundbar HT-A5000 RM 100 off XTRA100 Soundbar HT-A3000 RM 100 off XTRA100 Soundbar HT-S2000 RM 100 off XTRA100 Soundbar HT-G700 RM 100 off XTRA100 Soundbar HT-S400 RM 200 off XTRA200 Soundbar HT-S20R RM 130 off XTRA130 Soundbar HT-S40R RM 100 off XTRA100 Soundbar HT-S700RF RM 100 off XTRA100 Soundbar HT-S500RF RM 100 off XTRA100 Soundbar PS-LX310BT RM 100 off XTRA100 Speakers SRS-NS7/HC RM 150 off XTRA150 Speakers MHC-V73D/M1 SP6 RM 300 off XTRA300 Speakers SRS-XG300/BCSP6 RM 100 off XTRA100 Speakers SRS-XG300/HCSP6 RM 100 off XTRA100 Speakers SRS-XG500/BCSP6 RM 200 off XTRA200 Speakers SRS-XP500/BCSP6 RM 100 off XTRA100 Speakers SRS-XV500 RM 300 off XTRA300 Speakers SRS-XP700/BCSP6 RM 100 off XTRA100 Speakers SRS-XV800/BCSP6 RM 150 off XTRA150 Speakers SRS-XV900/BCSP6 RM 300 off XTRA300 Speakers SRS-XE300/BCE RM 100 off XTRA100 Speakers SRS-XE300/HCE RM 100 off XTRA100 Speakers SRS-XE300/LCE RM 100 off XTRA100 DMP & ICD NW-A306 RM 100 off XTRA100 Audio WF-C700N/BZ E RM 50 off XTRA50 Audio WF-C700N/WZ E RM 50 off XTRA50 Audio WF-C700N/GZ E RM 50 off XTRA50 Audio WF-C700N/VZ E RM 50 off XTRA50 Audio WF-G700N/BZ E RM 250 off XTRA250 Audio WF-G700N/WZ E RM 250 off XTRA250 Audio WH-G900N/WZ E RM 250 off XTRA250 Audio WH-G900N/BZ E RM 250 off XTRA250 Audio WH-G500/BZ E RM 200 off XTRA200 Audio WH-G500/WZ E RM 200 off XTRA200 Audio WI-OE610/BQ E RM 150 off XTRA150 Audio MDR-MV1 RM 200 off XTRA200 Audio MDR-Z7M2 RM 200 off XTRA200 Audio MDR-7506//Q E RM 50 off XTRA50 Audio IER-M9//Q WW2 RM 400 off XTRA400 Audio IER-M7//Q WW2 RM 300 off XTRA300 LENS SEL2070G RM 200 off XTRA200 LENS SEL24F28G RM 100 off XTRA100 LENS SEL50F25G RM 150 off XTRA150 LENS SEL50F12GM RM 400 off XTRA400 LENS SEL35F18 RM 150 off XTRA150 LENS SEL1635Z RM 200 off XTRA200 LENS SEL135F18GM RM 300 off XTRA300 LENS SEL20F18G RM 150 off XTRA150 LENS SEL24105G RM 200 off XTRA200 LENS SEL2470GM2 RM 700 off XTRA700 LENS SEL40F25G RM 100 off XTRA100 LENS SEL70200G2 RM 500 off XTRA500 LENS SEL70200GM2 RM 700 off XTRA700 LENS SELP1635G RM 300 off XTRA300 LENS SEL11F18 RM 200 off XTRA200 LENS SEL2470Z RM 300 off XTRA300 LENS SEL90M28G RM 100 off XTRA100 LENS SELP1020G RM 150 off XTRA150 LENS SEL15F14G RM 150 off XTRA150 LENS SELP18105G RM 200 off XTRA200 LENS SEL50F18F RM 150 off XTRA150 LENS SEL85F18 RM 200 off XTRA200 LENS SEL35F18F RM 200 off XTRA200 LENS SEL24F14GM RM 400 off XTRA400 LENS SEL35F14GM RM 620 off XTRA620 LENS SELP1635G RM 100 off XTRA100 LENS SEL1635GM2 RM 700 off XTRA700 LENS SEL50F18 RM 150 off XTRA150 LENS SEL200600G RM 100 off XTRA100 LENS SEL14TC RM 200 off XTRA200 Cameras ILCE-7SM3 RM 900 off XTRA900 Cameras ILCE-7RM5 RM 1000 off XTRA1000 Cameras ILCE-7M4 RM 700 off XTRA700 Cameras ILCE-7M4K RM 700 off XTRA700 Cameras ILCE-7CR RM 800 off XTRA800 Cameras ILCE-7CM2/B RM 450 off XTRA450 Cameras ILCE-7CM2/S RM 450 off XTRA450 Cameras ILCE-7CM2L/B RM 700 off XTRA700 Cameras ILCE-7CM2L/S RM 700 off XTRA700 Cameras ILCE-7C RM 300 off XTRA300 Cameras ILCE-7CL/B RM 500 off XTRA500 Cameras ILCE-7CL/S RM 500 off XTRA500 Cameras ILCE-7M3 RM 500 off XTRA500 Cameras ILCE-7M3K RM 100 off XTRA100 Cameras ILCE-6700/B RM 100 off XTRA100 Cameras ILCE-6700L RM 100 off XTRA100 Cameras ILCE-6400L/B RM 700 off XTRA700 Cameras ILCE-6400L/S RM 700 off XTRA700 Cameras ZV-E1/B RM 500 off XTRA500 Cameras ZV-E1L/B RM 500 off XTRA500 Cameras ZV-E10L/B RM 200 off XTRA200 Cameras ZV-E10L/W RM 200 off XTRA200 Cameras ZV-1M2/B RM 300 off XTRA300 Cameras ZV-1M2/W RM 300 off XTRA300 Cameras ZV-1/B RM 200 off XTRA200 Cameras ZV-1/W RM 200 off XTRA200 Cameras ZV-1F/B RM 150 off XTRA150 Cameras ZV-1F/W RM 150 off XTRA150 XPERIA Xperia 1 VI RM 50 off XTRA50 XPERIA Xperia 1 VI RM 50 off XTRA50 XPERIA Xperia 10 VI RM 50 off XTRA50 XPERIA Xperia 10 VI RM 50 off XTRA50 XPERIA Xperia 5 V RM 50 off XTRA50
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features
-
Features
A bright, versatile F2 standard zoom
The first G Master™ standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.
Sharpness that maximises body potential
Advanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range. Floating focus allows close focus down to 0.38 m/1.25 ft throughout the zoom range.
Chromatic aberration controlled
One ED (extra-low dispersion) element and three Super ED elements reduce axial chromatic aberration as well as lateral chromatic aberration that can reduce resolution at the image periphery. Colour bleeding is effectively suppressed throughout the image area for exemplary overall clarity and resolution.
Resistant to flare and ghosting
Sony’s original Nano AR Coating II minimises flare/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.
F2 G Master design for extraordinary depth
An F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh. Onion-ring bokeh and colour bleeding are effectively suppressed for refined image quality.
Constant F2 in a compact, lightweight lens
This versatile standard zoom lens delivers image quality that rivals prime lenses plus amazing AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3/4 x 5-5/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of zoom and no compromise on image quality.
Precise, reliable, responsive AF tracking
Four XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.
Refined, expressive movie production
Focus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.
Professional control
Important control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. There are also two customisable focus hold buttons, an iris lock switch, and an AF/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation.
Rugged and reliable
Buttons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are painstakingly designed to prevent the incursion of dust and moisture and ensure maximum reliability in challenging outdoor conditions. A fluorine coating on the front element effectively repels contaminants and makes cleaning easy.
Environment friendly
Sony’s “Road to Zero” project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.
-
-
specifications
-
Specifications
Lens Specifications
MountSony E-mount
Format35mm full frame
Focal-Length (mm)28-70
Focal Length (35mm) (APS-C)42-105
Lens Groups / Elements14-20
Angle of View (35mm)75゚-34゚
Angle of View (APS-C)54°-23°
Maximum aperture (F)2
Minimum Aperture (F)22
Aperture Blades11
Circular ApertureYes
Minimum Focus Distance0.38 m(1.25 ft)
Maximum Magnification ratio (x)0.23
Filter Diameter (mm)86
Image stabilization (SteadyShot)- (body-integrated)
Zoom systemManual
Teleconverter compatibility (x1.4)-
Teleconverter compatibility (x2.0)-
Hood TypePetal shape, bayonet type
Size & Weight
Dimensions (D x L)92.9 x 139.8 mm(3-3/4 x 5-5/8 in.)
Weight918 g(32.4 oz.)
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